About Us


The brand lives and breathes in the heart of India’s women and intends to create an opportunity to honour their talent. The brand intends to create a strong desire to celebrate conscious creation and consumption and focus on its core pillars of social values, sustainability and waste reduction. It draws inspiration from India’s culture to stretch the boundaries of world-renowned Indian manufacturers and strengthen the impact of Indian designs across the globe.




The core team strongly believes in the fifth industrial revolution movement where one brings purpose and inclusion to a business model. Strivaasa envisions the future of jewellery to be transparent, digital-first and purposeful. The brand intends to co-create conversation for women, inspiring them to make a difference for themselves. Anyone associating with Strivaasa should feel empowered to challenge the existing norms, feel free-spirited and have the strength to share their stories.

Kiran Piplani
Chief Empowering Officer

Kiran Piplani got a late start in her career at the age of 45, when she took the reigns of a boutique store in Lucknow and created a small community of self-sufficient women. It is her innate desire to unleash the power of women entrepreneurs in our country to see a difference, from which the rest of the world can draw inspiration. To translate her passion into a larger reality, Kiran wants to spike the 21st generation woman in her by adapting to the current digital trend and reach a wider audience. This led to the birth of Strivaasa, a project where she tries to reach out and empower as many Indian women as possible with all her wisdom, resources and jewellery designs.

Aakash Piplani

Aakash Piplani is guided by his value system which focuses on giving back to the society at large. This reflection was seen when he was selected as the youngest SBI Youth For India Fellow at Barefoot College International; one of the world’s top 10 social enterprises. After spending 2 years in rural Rajasthan, he went to the United Kingdom to pursue MSc. in Innovation and Entrepreneurship from the University of Warwick. On returning, he joined Mooofarm; an Agri-tech startup and drove the business strategy. He firmly believes, technological revolution can transform our world and bring social justice. His views were aligned with his mother’s visions and decided to co-found Strivaasa, and make his mother’s dream a reality by taking a stance to accelerate the fifth industrial revolution in India.

Thea Mehta
Chief Marketing Officer

Thea discovered her love for curation and marketing early on, and what began as a passion eventually developed into her profession. After obtaining her Masters Degree in Marketing & Strategy from Warwick Business School, she worked at El Sol Strategic Consultants. For the past few years, she has been instrumental in delivering creative growth solutions for over 10+ fashion and beauty brands. Her experience in the industry enables her to shift seamlessly from big picture practical strategy to minute, essential brand detail. When Thea isn’t busy curating strategic marketing plans for brands, she’s fulfilling her passion for travel and experiencing different cultures.

What are people saying…

  • Just got my products from Strivassa & they are FAB! Their range is so versatile, I was able to find something for every occasion! Super impressed by the quality, packaging and also how outstanding the customer service is. Love that they are more than just a jewellery brand featuring stories of strong women which is so inspiring and empowering!
    Nousheen Rajqotwala
    Director,AppleTree International Pvt. Ltd
  • There is definitely no doubt in my mind that Strivaasa is one of the best fashion jewellery brands I have ever come across. They go to any extent to make sure we as customers feel special. I wish they become a global brand in the coming years.
    Apoorwa Shrivastava
    Mrs. Shining Star,Glam Awards 2019 and Founder Miraci
  • So so happy with my purchase. They look beautiful and of really high quality. Fell in love with them as soon as I saw them. The best part is that they go with ethnic as well as western wear perfectly. Will definitely buy more stuff from their collection in the future very soon.
    Chhavi Gupta
    Professional Baker and Founder, Bake and Binge Bakery
  • The most awesome gift I received for my birthday - they have an amazing collection in addition to a refreshing blog featuring various different stories of talented and creative ladies which never fails to inspire me. Their products are beautiful and their stories are empowering.
    Aditi Singh
    Aspiring Model and Influencer

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