By: Strivaasa

“The future promise of an nation can be directly measured by the present prospects of its youth.”

John. F. Kennedy

Strivaasa got into an inspiring and fun chat with such torch bearers of a modern and prosperous India, the founders and hosts of OFF BEAT podcast, Anna and Ash; two young and extremely aspirational  women. The 17 year old entrepreneurs spilled beans on the story of their silhouette names and purpose behind off beat.

What inspired you to start off beat podcasts and what are your goal / Vision for it?

The podcast co-founders implied on how lockdown had brought the country to a pause and since the monotony has become unbearable. She and her friends decided to start OFF BEAT PODCASTS, they believed it was a fun way to deliver inspirational stories.

“During quarantine all around us we would like see people starting home bakeries, thrift stores and just like doing all these super different things and it was all just inspiring to see them, because in our own school there were kids who were publicizing their projects, we just felt like to be a part of this and tell more people about it so they can get a platform where they control what they say and they can like talk about it and just tell how they reached there.”

From your eyes where do you find women in this societal setup?

Being from an urban city they have seen all genders being treated equally, and reservations provided to women are the result of mere positive discrimination. this positive discrimination serves as a way to provide the female population with an opportunity to be addressed as equals both socially and professionally.  

“From our perspective, we are looking at it through a perspective of students, going to schools where nobody is differentiated, everyone’s equal and so we don’t see it as different. Obviously if we were in some other setting our opinions would change but I  can’t, right now go on personally and say that rural women have this issue, because I have not seen it, neither have I experienced it, so in my view everyone is equal.”

Does off beat podcast aim at uplifting and promoting women related organizations and causes?

 “We look at the stories, we need good stories, if the story is worth covering we would definitely definitely want to support and cover that story on the podcast.”

They also acknowledged how their thirst for exceptionally empowering stories had led them to Strivaasa. They also believe that initially they were looking into any story that inspired them and if  that had the power to inspire the nation, but gradually they realized that most stories were women centric and thus they truly witnessed the power of  woman kind.

 What is the story behind the names Anna and Ash? Prompt: as in how did you and why did you come up with silhouette names?

The two young founders were quite sure that they’d face brutal criticism. They were also uncertain of the success\failure that OFF BEAT has in its destiny thus they decided to keep it under cover.  

“We initially did not know in which direction will this podcast go, so we decided to just hide it for now, but later when we are really proud of it we will tell people with pride, that this is what we are doing and we are doing it with pride.”

In these era of crisis how does off beat podcast try to give back to the community?

Since most people are locked down in their homes, to battle this deadly virus; the reduced social contact, restricted exposure to nature has impacted the productivity and mental health of people in adverse ways.

“I don’t know why everyone has like lost motivation now-a-days. We are trying our best by providing them the motivation to get up in the morning and do things, because you could stay in your sweats the whole day if you had a choice, but to hear other peoples’ stories and relating to them and inculcating bits into their lives and helps them get out of bed and move towards a direction, as now they have these steps that they can follow.”

What does jewellery means to you? Is jewellery a staple in your everyday fashion?

They love to dress-up and accessorize, the lockdown has definitely caused a little deterioration in the dressing-up factor. They firmly believe how dressing-up can can influence a person’s being.

How often do you indulge in buying new pieces of jewellery in your wardrobe?

Both of the young entrepreneurs shared  with us, their guilty pleasure of indulging in jewellery purchases as soon as they land eyes on a spicy jewel design, “ALL THE TIME !! If it was not for lockdown, then all the time. In future I definitely wish to have a room sized closet.”

Is jewellery a form of expression for you?

According to them accessories sure are a form of expression for her and to all humankind, also the way she dress up resonates with the way she is feeling from the inside. They also believe in the importance of power dressing. and further explained as to how dressing in a particular way also provides them with everyday motivation and energy.

The two young entrepreneurs also indulge in a lot of homework before covering a story. They research on the authenticity and most importantly if the story has the potential to inspire. Where the world lacks motivation and productivity in the times of the pandemic, OFF BEAT podcast has gravely impacted its listeners by providing them a ray of positivity. The two prodigies sure do have a bright future and so does OFF BEAT podcast. We wish them great success.

ARTICLE by #SuperSTRI A.Amitabh (@aamitabhinpen)

Corona virus, climate change, cyclones, high tides, extinction, endangerment and spread of various diseases are the hot and most talked about topics in the world. Every scholar, politician seems to be brainstorming in order to find solutions to these catastrophes and restore the social, economical and natural balance. Amidst all this death, devastation and loss everybody sought solutions and shadowed the roots of the actual problem. According to a study conducted in 2016, it was noted that India, every year, generates 2.01 billion tones of municipal waste which end up rotting in landfills. These natural disasters were all a result of the ecological imbalance that humankind caused in order to quench its undying greed. Since it is never too late to mend, humans can still make smart choices and slowly abolish the rate of this disgusting decay born of their lust. This World Environment Day we can pledge to move forward in an eco-friendly and healthy way which would not only prove to be helpful to our health, but will also contribute into making our planet cleaner and greener.

  1. Bamboo Bonanza

Bamboo is the world’s fastest growing plant thus it can be produced in large quantities in very short periods of time. Bamboo however may not look, but is a very durable and strong substance, it is also observed that tensile strength of bamboo is only slightly higher than that of mild steel, thus bamboo has the potential to replace the everyday toxic plastic that we use. If we look into it much further, we can see that the waste generated while welcoming bamboo products in our everyday lives is biodegradable and can further be used as manure, whereas plastic waste will only keep piling up in filthy landfills giving birth to even more pollution in turn. Bamboo furniture, everyday bamboo crockery, bamboo coffee tables and many other innovative products of bamboo can be inculcated in our homes which not only will prove to be very aesthetic but also eco-friendly and clean.

2. Friendly and Fashionable

Fashion in the 21st century is the most rapidly growing industry, since the magic and sparkle of fashion has impacted the youth; with this there seems to be a hike in the production of fashionable clothing and more is the fashion waste. As designs and certain kinds of clothing tend to stay in trend only for a very short span of time, later, either end up cluttered in some dark corner of our closet or decay with unsanitary waste. There are several other ways to actually stay up to the trend and at the same time give back to the environment too. Indulging in thrift shopping and upcycling is a great way to keep up with the trends while caring for our earth at the same time. Upcycling also provides with employment opportunities to various small tailor shops, in turn aiding our economy in these dreaded times. Since the world has transformed into a digital jungle, thrift shopping is now easier as you can easily put your used clothes up online for people to buy and style.

3. Wishful Wrapping

With the outbreak of COVID-19, followed by complete lockdown, many smalls business opened up online, since socializing is scarce in the times of the pandemic, parceling and home deliveries were the only ways to maintain some social contact, facilitating a drastic growth in the packaging industries. With this the demand for cardboard and paper spiked up to pinnacles, resulting in deforestation for timber. The world knows the ill effects that come crawling with excess deforestation; budding business and even big industries can lend kind hands to the environment by investing in reusable/ recycled packaging, in order to minimize deforestation, making our planet greener and healthier. Bubble wraps made of plastic can also be replaced by honey comb paper as it is renewable, natural and biodegradeable. Strivaasa’s packaging material is made up of a hundred percent recycled paper, so now you can indulge in, guilt free, while shopping from your favorite designs from Strivaasa.

4. Healthy Homes

Garbage disposal is a very grave issue to tackle in a nation of 150 crore, it is also observed that implementation of effective garbage disposal is not very up to the mark. Since the segregation of garbage produced in a household setup is not very complex, we can easily find ways not only to segregate garbage properly but also try to use a portion of our garbage into something actually fruitful. We can easily segregate all the kitchen waste [biodegradable waste], outsource some gardening equipment, loamy soil and actually forge beautiful planting pots from old plastic bottles, coconut shells and old earthern pots; and inculcate in yourself a very calming and fruitful hobby this quarantine. Lemon, green chillies, coriander and lemon grass are some plants that you can easily grow in, throughout the year and also enjoy the fruits they bear.

5. Conscious Choices

As a human, you have unsaid and civic duties towards your planet; mother nature gives us in abundance and we should always thank her for her gifts and try to give back by making wise choices. To start with, we can always invest in companies that promote the consumption 0f recycled, reusable or nature friendly products. Brands like Mac and Asa beauty, have encouraged customers with discounts when they, tend to exchange their used product containers and packets for new purchases. Adidas, the shoe superstars have pledged to reduce both its own and its supplier’s green house gas emissions.

It is time that we, now, atleast, open our minds to chance and make wise decisions. It is a fact that the ongoing disasters have caused great distress to human kind, the disasters that were begotten of our own ill deeds. Now is the time to bring about a healthy change and gift mother earth some greenery, as the gift we give to earth will prove to be a beautiful present to ourselves too.

Article by #SuperStri A.Amitabh 9 (aamitabhinpen)

We come in all shapes and sizes,

Our beauty ethereally entices,

We glisten on your finger rings,

We are the best gifts one could bring.

What are we?

Does a name click?

A girl’s best friends, an essential in a lady’s wardrobe, they say diamonds are the way to a woman’s heart. Diamonds are indeed metaphors of womanhood, as every woman on this earth and beyond is as beautiful, as powerful as, as perfect and as unique as  a diamond. Since all our lovely goddesses are perfect in their own unique way so are their preferences. And their choices complement the greatness and glory that they beget from their inner pool of beauty. Ladies here is an archive of what your favorite cut in diamond has to say about you.

1. Princess cut diamonds:

As the name itself stands synonym to grace and poise, so are you, an epitome of pure elegance. Your bubbly vibe attracts your happy tribe. Your aura is as fresh as a daisy and you always keep a positive and sunny outlook towards life. The feminine innocence that your heart begets is where your pool of power resides.

2. Round brilliant cut diamond

An all rounder basic baddie with a diva’s attitude is what you are, the best of both worlds; minimalistic and basic yet evergreen. You are a complete package, filled to the brim with perfection. 

3. Marquise cut diamonds:

An all rounder basic baddie with a diva’s attitude is what you are, the best of both worlds; minimalistic and basic yet evergreen. You are a complete package, filled to the brim with perfection. 

4. Cushion cut diamonds:

You are as calm as a millpond. You are confident and comfortable in your own skin and the warmth that your aura projects makes you an amazing hostess, you are the best friend one could wish for. Your persona is a metaphor to water; you take shape flexibly in whichever situations you are put through. You are wise, calm headed, comforting and definitely an old soul. 

5. Emerald cut diamonds:

All hail the queen of the diamond kingdom! Crisp, elegant, powerful, strong headed. You are the reflection of authority; the strength in your speech is a reflection to the roar of the lioness. Intelligence is your middle name, your words, your amour.

6. Pear cut diamonds:

Hey there little miss sunshine! You are the sparkle that the world lacks; the goodness that you foster within your heart is what the world is in the most need of. You have the kindest eyes and an even kinder heart, you are understanding, compassionate and caring. You are symbolic of a warm fuzzy blanket on a chilly winter evening.

7. Oval cut diamonds:

Bursting with brilliance, unique and fiery; you were born to shine, with that amazing personality seasoned with a little sass, okurrrr… you go girl!!! You add life to life to every party, with your contagious smile. You’d be the marlin Monroe if this world was Hollywood, ever-green, statement and legendary. You are ambitious, hard working and determined; for you sky is the limit.

8. Asscher cut diamonds :

You my girl, are an old soul, dripping with wisdom. Your vision is indispensable and your judgment a fact. You project composure and always give the best advice when the whole world seems to collapse.  

9. Heart cut diamonds:

Like your favorite you too have the biggest and the most giving heart. You have an angel’s soul and always wish good upon the world. You seem to have an aura deeply connected to nature. Your kindness and goodwill is infectious, you project and wish peace upon your surroundings, you have the hands of a healer and your energy makes the humankind hopeful.

10. Radiant cut diamonds:

You are the-girl-next-door, with a little spice. You are the Plain Jane with that Dior glow. You are simple yet sassy you charm makes the world dance. Your simplicity and innocence is enchanting yet you love a little drama. You are that switch from a Saturday night to The Sunday Service that works with glee.

11. Baguette cut diamonds :

You are the sinful foodie, and that projects in the choice of your diamond cut too. You live to eat and food is truly your bae. Just like you love food you love a good but small circle of friends, you are an introvert and food is truly your best friend.

12. Trillion cut diamonds :

You foster the Maiden, the Mother and the Crone in your aura. You are independent, confident and have the power to turn heads. Your confidence is your biggest treasure and you sure do project monarch-like  power and patience.

No matter what your favorite diamond cut is, all you super stris are as brilliant as a diamond’s sparkle, unique and bright.

Article by our #SuperStri A.Amitabh

May 6, 2021

6 Yards, 6 Ways

Since ages, loved and blessed, this marvel of weave is being handed down from generations to generations. An artifact that arises from the grace of many divine goddesses.

 6 yards of elegance and versatility, the Indian saree is a style statement in itself.  And if a saree once, it is sure to hold a relic-like value in your wardrobe. Here are some tips and tricks you can use to recycle the beautiful old relics of your wardrobe, this mother’s day and turn them into trend setting pieces of fashion.

SPICING UP THE ETHNICS      

Lehengas and ghagras are every woman’s guilty pleasure. Splurging insane amount of money just to get that perfect twirl moment is something all of us have done. Here is an effective way to get that perfect designer lehenga using your mom’s old saree.

Duppattas and scarves are easy extractions from an old saree, they also happens to work wonders when paired with plain kurtas and tees. To recycle an old, brittle yet beautiful silk saree, cutting out scarves off it is the best method to keep its beauty intact.

TRADITIONAL WITH THE TREND

A flowy, bright skirt is the most comfortable and preferred outfit in summers. Long, silhouetted, maxi dresses are every girl’s fashion forward friend when it comes to beach getaways. Every girl in the world loves a skirt with a pretty twirls, a quirky pair of shorts and a long, elegant dress; so during this Corona virus summer indulge in unique and amazing technique to create skirts, quirky shorts and dresses using your mom’s old saree.

KNICK KNACKS

With the 90s fashions taking over the world, scrunchies and headbands have made a glorious comeback. Since the world seems to be crushing on the fluffy and cute scrunchies and the enchanting headbands, NOW conjure those trendy scrunchies and headbands this summer, using bits from your mom’s gorg old sarees.

WHY SHOULD GIRLS HAVE ALL THE FUN?

When it comes to mom’s old saree the girls always seem to have the highest preference of claiming the marvel in upholstery, but it is easy for boys too to stand a chance and style your moms old saree as a beautiful safa or turban. To keep things simple patkas and scarves can also be extracted from saress to add a little sparkle to the plain dhoti kurta

It is sheer injustice to consider your mom’s old saree as a mere piece of drapery; it is indeed a form of divine blessing from the hearts of many super stris. To be able to create art using that 6-yard of blessing is truly marvelous.

This mother’s day create fashion using the purest blessing, and adorn those marvelous pieces of fashion by inculcating pieces of jewels from Strivaasa’s collection.

Article by our #SuperStri A.Amitabh

May 6, 2021

Every Mom

Not flesh of my flesh

Nor bone of my bone,

But still miraculously my own.

Never forget for a single minute,

You didn’t grow under my heart

But in it.

– Fleur Conkling Heyliger

A mother does not always have to be the one who gives birth to a child. She could be anyone who takes care of a child even if they are not connected biologically. Even Lord Krishna had two mothers, one who gave him birth Devaki, and the other Yashodha Maa who took care of him and protected him. The connection might not be by blood but it is from the heart and that is the purest thing in the world. So, this Mother’s Day let’s celebrate every mother.

Let us take a look at some of the Yashodha Maa’s of this generation:

  1. Non-binary Mother: Gauri Sawant, a non-binary activist proved us that motherhood has no particular gender. She is the first non-binary mother in India. In an interview Gauri said,” Motherhood is beyond gender; it is more of a behaviour. It was beyond any label which decided whether I could or could not be a mother. It is a feeling of caring and nurturing another individual and it can be experienced by anyone, not just the one who gave birth to the individual in question” [1]. She adopted 16-year-old Gayatri, who was orphaned after her mother expired due to HIV. 
  2. Mother Teresa: A Roman Catholic nun who devoted her life to care and serve the destitute and dying people around the world. She spent many years in Kolkata, India where she founded The Missionaries of Charity, a religious congregation devoted to helping those in great need and to look after abandoned babies. As Mother Teresa said herself, “The hunger for love is much more difficult to remove than the hunger for bread” [2], she looked after the people like a mother looks after her child. She was a living saint, a true definition of a mother.
  3. Single Mother: According to the Juvenile Justice Act, amended in 2006, adoption means, “The process through which the adopted child is permanently separated from his biological parents and becomes the legitimate child of his adoptive parents with all the rights, privileges and responsibilities that are attached with the relationship.” [3] Single women can adopt a child by following the guidelines of the Central Adoption Resource Authority (CARA), which is an autonomous body governed by the Ministry of Women & Child Development. Sushmita Sen is one of the biggest examples of a single mother. She adopted two girls, Renee in 2000 and Alisah in 2010. In an interview, she opposed the generalised views of adoption as an act of charity instead for her it was a matter of celebrating motherhood.[4]
  4. Sapphist Mothers: Sapphist mothers either go for adoption or one mother is genetically connected to the child while the other one is a non-biological mother. In India a sapphist couple can’t adopt a child but a single sapphist can adopt a child. However, in many countries its allowed. Usually, the non-biological mother is made invisible by the law and frequently by society in general. All the legal rights of the child are given to the mother who is genetically connected to the child, still the non-biological mother loves the child likes her own.
  5. Unmarried Fathers: Lastly, how can we forget about the single/unmarried fathers who have acted like mothers? ‘A father cannot be enough for a child, a child needs a mother’, this phrase has been proven wrong many times. With the right parenting, a father can be a mother too for his child. One example is Karan Johar who recently became a father of twins through surrogacy. It is a common belief that a mother can only take responsibility for taking care of the kid or a mother is a better parent than a father. However, times have changed, these days many men are becoming single dads either because of surrogacy or by custody of the kid.

Having a mother is great, but having someone who genuinely cares about you, looks after you, guides you just like a mother does is a blessing. Everyone has a mother who is not genetically connected to them. That person could be anyone, it could be a maternal aunt or a paternal aunt (a bhua or a maasi), a father or a brother, a teacher or a roommate, a friend or a sister, anyone who gives a motherly feeling. 

Strivaasa appreciates every mother and is celebrating them this Mother’s Day. Join the Strivaasa community by gifting your mother Strivaasa Jewellery. 

Comment below and let us know about your Yashodha Maa.

Article by #SuperStri: Rupinder Kaur (Instagram handle: @rup_k_)

References:

[1] https://www.hindustantimes.com/pune-news/motherhood-is-beyond-gender-says-pune-s-first-transgender-mother-gauri-sawant/story-26uEhEvEqqXmXKuwcVfu1I.html

[2] https://www.biographyonline.net/nobelprize/mother_teresa.html

[3] https://blog.ipleaders.in/single-parent-adoption/#:~:text=According%20to%20the%20Juvenile%20Justice,that%20are%20attached%20with%20the

[4] https://www.ndtv.com/entertainment/sushmita-sen-adoption-was-not-an-act-of-charity-but-my-wisest-decision-at-24-2080090#:~:text=Sushmita%20clarified%20that%20as%20opposed,It%20stabilised%20my%20life.

The creator,

The nourisher,

The powerful and kind

The one who loved you

Even before your fingers with her intertwined

They say life doesn’t come with a manual; it comes with a mom-ual. A mother is synonym to true love, sacrifice, compassion and selflessness. The marvel of motherhood is beyond the concepts of matter and science, abstract and pure. Celebrate the love for your mother, this mother’s day with these fabulous quarantine date ideas.

  •  The Movie Date  

Whether you’re apart or together this Mother’s Day, connect with your mom with these amazing movies. 

  • English Vinglish
  • Nil Battey Sannata
  • Neerja
  • Badhai Ho
  • Panga
  • The Sound of Music
  • Khichidi
  • Yes Day
  • The Parent Trap   
  • The Softening Spa-at-home 

The Super Stri that catalyses the functioning of our homes effortlessly, deserves a good, relaxing me time. This quarantine mother’s day be your mom’s personal masseuse and beautician with these easy, DIY unwinding home treatments.

  • For the ultimate glow givin’ face mask,  mix 1tbsp of turmeric powder with honey and rosewater, apply a thick paste and rinse it with cold water.
  • For the perfectly hydrated and dewy skin, try the mocha mask. Mix 1 tbsp of instant coffee/cocoa powder with honey an curd to from a thick paste, put it on for 15 minutes and then rinse with cold water and enjoy the plum and delicious skin.
  • For a complete recline, there is nothing better than a mini pedicure. Soak your feet in warm water and Himalayan pink salt, followed by a mild foot scrub for an ecstatic experience.
  • The Teatime Together

 What sounds better than a steaming cup of tea, moist cakes and confections with hot gossips and reminiscing the old days with your mom on a pleasant evening? Try these finger licking good tea cake recipes to compliment the juiciest gossip session.

  • The Classic Vanilla cake, airy, creamy and delicious[1]
  • The tangy lemon loaf cake[2]
  • The evergreen sugar cookie[3]
  • The Jesting Gym date

Corona virus has locked the nation down in their homes, walks around the block and early morning jogs are a rare sight. An enjoyable and recreational workout plan for you and your mom to enjoy the adrenaline together is a perfect way to bond while keeping your endorphins up. This mother’s day sweat it out, with our easy workout plan.

  • Switch on the flexibility with Riya Ranka’s classical Surya Namaskar[4]
  • Get your sweat going for that healthy bod’ with the fitness challenge by CureFit. [5]
  • A full body dance never hurt anyone, spare 24 minutes each day to try this amazing full body workout. [6]

Considering, than one should never go empty handed for a date, so to turn on a little extra charm and take along a lovely piece of jewel from Strivaasa’s enchanting treasury for your leading lady, for your pillar of strength as a token of gratitude, for your mom. Since no piece of treasure can compare to the gift of life she has presented us with but a tiny box by Strivaasa is sure to put a bright smile on her face.

Article by #SuperStri: A.Amitabh (@aamitabhinpen)

References –

  1. https://www.allrecipes.com/recipe/17481/simple-white-cake/
  2. https://tasty.co/recipe/lemon-loaf-cake
  3. https://www.allrecipes.com/recipe/9870/easy-sugar-cookies/
  4. https://youtu.be/kMjFb7kqOtg
  5. https://youtube.com/playlist?list=PLYzUD5yJQ02n_P-uBW62D0ENknv1tSmR9
  6. https://youtu.be/ndVZz-YKEhk

The novel Corona virus has brought the world down to its knees; the existence of humankind is at stake due to the devastating outbreak of COVID-19. Amidst this global pandemic caused by an obscenely rapidly mutating viral strain, loss remains the only constant in this scenario; loss of life, economy and freedom. The world soon realized that the afflictions of this global pandemic caused due to Corona virus were obscenely grave and lethal, when the numbers of COVID-19 infected cases turned into names.

With rapid rise in severe cases of Corona virus, the world has started to face challenges in order to minimize the deaths due to Corona virus. Scarcity of beds in hospitals, shortage of oxygen cylinders for patients, lack of proper healthcare facilities and inaccurate diagnosis are the challenges that human kind is facing after having experienced marvels of medicine and technology. It is a time when, humankind needs to lean on to its fellow brethren for help, support and consolation.

In this era of biological calamity, India has proved to stand strong and united. We have shed the barriers of cast, language and race in order to stand invincible against this evil. All communities and people from different professional backgrounds have utilized best to their ability to join hands and show fight against Corona virus.                  

The Benevolent Business Tycoons

Corporate giants, Ratan Tata, Adar Poonawala and Mukesh Ambani have pledged to strengthen the nation in this biological war against a deadly virus. Tata group has committed to donate a total amount of INR 1,500 crore towards corona-virus relief fund. These funds will be utilized for providing protective equipment to medical personnel, testing kits etc. [1] Mukesh Ambani, brought us a breath of fresh air when he decided to divert oxygen produced at his refineries to help India battle this global pandemic. [2] Whereas, Adar Poonawala and many other industrialists have decided to make generous contributions in shielding India and the world against COVID-19.  [3]  

The Creative and Kind

Our Lockown HERO, Sonu Sood in his recent Instagram post, announces his infection with COVID-19 yet strengthens his will and assures the people of India that he shall stand concrete to help his country. Sonu Sood proves to be a true messiah in these adverse ages. From arranging minor day-to-day utilities to establishing a complete transport service to help the laborers and students reach their home town safely during lockdown, Sonu Sood is a true patriot and server of humankind. [5] [4]

Instagram celebrities have also played a key role, Kusha Kapila, Shereen Sikka, Trishala Sikka and many others have fully dedicated themselves to the service of the nation. Since the power of social media is unimaginable, all the influencers have harnessed this power in establishing a web of help lines, connecting the needy. Millions have been catered with their required medicines, utilities, plasma needs, hospital beds, etc[6].

The new businesses on the block

India’s most appreciated online teaching platform, Unacademy has facilitated students all around the globe with 20,000 free live classes. Considering students are the future of the nation, Unacademy leaves no stone unturned in order to ensure that the nation shines bright with a well educated and skilled army of future professionals. [7]Another tech giant Swiggy has pledged to vaccinate its 200,000-odd delivery partners and compensate for any loss of pay on the days they receive both doses of the COVID vaccine. [8]

A young and emerging brand like Strivaasa, built on the foundation of encouraging and supporting women through jewels; also pledges to donate 20% the sales to corona virus relief fund.

Small actions result in big consequences, lending a hand, a mere act of kindness is all this world needs. And in this hour of distress, the world is coming together to lend kind hands.

Our nation is in grave danger, clawed in the fangs of a deadly virus, but we pledge to stand together, take precautions, lend kind hands and win over this biological battle. The phrase, “It takes a village”, has never been more timely. The COVID-19 train has indeed caused the village to come together and stand concrete. Every single citizen stands tall against Corona virus and is always ready to embrace the needy with open arms. At this critical moment, we should all be concentrating on containing the spread of this terrible disease. COVID-19 has brought formidable threats to the life and health of people all over the world. Amid the fierce struggle between the human race and a major global epidemic, unity and cooperation is more needed than ever. Let us build a commUNITY to protect and stay protected, to give and be given. Do your bit and help your community feel safe.

Let us know in the comments section below or reach out to us on instagram on how you are contributing and supporting your community fight this novel virus

Article by #SuperStri: A.Amitabh (@aamitabhinpen)

References:

https://www.livemint.com/companies/news/tata-group-commits-1500-crore-to-fight-covid-19-11585403361686.html

https://timesofindia.indiatimes.com/business/india-business/mukesh-ambani-sends-oxygen-from-his-refineries-to-aid-indias-covid-19-fight/articleshow/82085348.cms

https://www.livemint.com/news/india/hope-to-launch-covovax-by-september-2021-serum-institute-s-adar-poonawalla-on-2nd-covid-vaccine-11616830157066.html

https://www.instagram.com/p/CNwmRibg_XC/?igshid=knzyiv7r2lth

https://m.economictimes.com/magazines/panache/how-actor-sonu-sood-emerged-as-the-real-life-hero-for-thousands-of-migrants-in-indias-lockdown/articleshow/76237531.cms

https://instagram.com/stories/kushakapila/2555880687698177657?utm_source=ig_story_item_share&igshid=1qc4pocltvrq6

https://blog.unacademy.com/20-000-free-live-classes-stepping-up-in-the-face-of-the-covid-19-threat-7c05dc880403

https://www.businesstoday.in/current/corporate/swiggy-to-cover-covid-19-vaccination-cost-of-over-2-lakh-delivery-partners/story/434808.html.

8th March is celebrated as International Women’s Day around the world. This specially curated day is to bring light to and focus on improving  issues around women; gender inequality and women empowerment. Thousands of men, women and brands associate with this day to remind the women that they are important and VALUED.

Here are some ways a brand can showcase their appreciation towards their their SUPER STRI’S, their employees:

  1. Appreciate female employees on social media: Launch a photography campaign to highlight women employees in your office. Take creative pictures of female staff members and showcase the roles and importance they play in your organization. Share these pictures on your social media profiles to highlight your company as a friendly place for women.
  2. Momentary Switch off : All those so called ‘working women’ have a minimum of two jobs. One that they professionally look into and earn for the family and second is all their home chores as a mother, wife, sister and likes. Women Need a day for themselves or a day to be pampered. Give them a day off or host a tea/spa party in the office. Allow them to de-stress.
  3. Menstrual Leave: Organizations across the word are initiating Menstrual Leave as a paid leave; here every women can get 1 day leave/women from home without getting a pay cut. This year, implement the same in your organization as well. Show your true support towards women by understanding their conditions. Organizations like Zomato, Gozoop Online Pvt Ltd, Fly My Biz have incorporated this in their calendar.
  4. Have a Family Day at the office: Ask employees (both male and female) to bring an important female family member to the office. Mother, grandmother, sister or daughter any and all are invited. Host a feast for them as a sign of appreciation. This initiative will help your business gain quality goodwill among employees while gaining their trust and loyalty as well.
  5. Professional development opportunities: Women need mentors, and be shown examples of career paths where women like themselves have seen success in advancing. Companies can make this a reality by offering female employees designated mentors and sponsorship initiatives. Organizations like IBM have an initiative called Pathways Program, a multi-faceted initiative that pairs mid-career technical women with career development resources like executive coaches, sponsors, workshops and learning labs.
  6. Counselling: offers “work life programs” to benefit women which could include, no-cost counselling on personal and family topics, subsidies for offsite day care and the Mothers at Work Program, which provides 24/7 counselling and support.
  7. Gifting: Gift your employees something that truly makes them happy, be it a service, product or both. This Women’s Day connect with the Strivaasa team to curate a hamper for your super stri’s filled with goodies they would LOVE. We can even host a styling workshop for them on that day. Connect with us on: +91 99999 29168 and make this day special for your Super Stri’s

This year, make one change in your organization to show your support toward your women employees and customers.

Comment below more ideas on how organizations can make changes towards their important women. Can’t wait to hear what you’ll have in store.

February 2, 2021

“OFFICIAL” Impression

For centuries men and women have been adorning themselves with jewellery to enhance their perceived beauty. Women, today, shy away from styling their everyday outfits with jewellery and this holds true particularly while dressing for work. This is primarily because women are anxious about selecting the incorrect type of work-wear jewellery and thereby coming across as being too loud and flashy or that they are not focused. If you echo akin feelings and want to accentuate your professional attire, read on: What outfit you wear and the jewellery you put on everyday to work is subject to your personal style along with your office atmosphere. In organizations which are conventional in nature, one may not want to draw unnecessary attention by dressing entirely over the top with large statement pieces. Alternatively you can wear delicate pieces such as a single stone pendant and a band style ring or a bracelet/bangle and stud earrings.  Avoid stacking jewellery especially the pieces which dangle to meetings as the noise would draw unnecessary attention which can be considered as distracting to others in the room.

On the contrary, if you have a  liberal culture at work, experimenting with your looks is recommended by us. You can consider wearing stud earrings and a wrist cuff or small hoop earrings and a colored neck piece.  You can also be experimental with an ear cuff or arm band. Always remember to not wear more than one statement piece as it will not only make you look loud and flashy but would also confuse anyone’s eyes who fall upon you. 
That said, everyone has their own unique personality and it should reflect what they wear. Browse through the Strivaasa Instagram page and have a look at a couple of these pieces .

Our Strivaasa stylists are always eager to help you pick and style the right pieces for your needs and personalities. Connect with us and shop away…

Since time immemorial jewellery has been used as a symbol of celebrating one’s status of royalty, divinity , power and wealth. However, a fast catching trend in the 21st century is that of conscious fashion – one where brands are no longer tight lipped to speak out on issues of social relevance


Strivaasa is a purpose driven jewellery brand aiming to build a conscious community of women that encourages them to aspire, hustle and conquer their dreams. As a ‘woke’ brand catering to ‘woke’ audiences we at Strivaasa raise our voice for creating awareness about the ongoing Farmer Ordinance

Wondering what does a conscious , purpose driven jewellery brand catering to modern women have in common with Indian farmers ? Well, read on to unravel the connection! 

India is a country with it’s major chunk of population residing in the villages. Around 73.2% of rural women today work as farmers. As per data from Oxfam India, agriculture sector employs 80% of all economically active women in India which makes the sector a very essential one for women of our country. The Economic Survey of 2017-18 points out to the critical phenomenon of ‘feminisation’ of agriculture sector with increasing number of women in multiple roles as cultivators, entrepreneurs, and labourers with men moving to cities.In Bihar only, 50.1% of the total workforce engaged in farming activities are presently women 

As a brand given to conscious fashion for a new-age woman of substance,  it felt but right to bring out the perspective of  how agriculture supports the livelihood of 80% of financially active women in India and how we the women of a growing India , rising India need to have an awareness about the ongoing Farmer debacle because it’s our sisters who will be impacted too. The 3 Ordinances of Farmer’s Policy are:

1.Giving farmers freedom to sell their produce in any physical or electronic market across India and not be restricted by APMC defined markets (Farmer’s Produce Trade and Commerce Promotion and Facilitation )

2.Three level dispute settlement mechanism for farmers and buyers with full pricing and tenure terms in writing with no exception. In no case can any legal action be taken against the farmer’s ownership of agricultural land for recovery of any dues (Farmer’s Empowerment and Protection Agreement on Price Assurance and Farm Services) 

3.Amendment to Essential Commodities Act which takes away power from Central government to regulate essential items like food items, fertilizers, and petroleum products under situations other than of war, famine, extraordinary price rise, natural calamity of grave nature 

(Source: Legislative Brief on Agriculture Ordinances 2020 by PRS India) 

A telephonic conference with representatives and leaders from Punjab’s farmers’ organizations we sensed strong disagreement. Pushing our curiosity, we connected with the 25 year old, Rajvir* ( name changed for privacy) who holds a Masters in Agriculture from the state of Punjab and currently works for a dairy startup. Rajvir is all pumped up about the ongoing farmers revolt .  He expresses dissatisfaction about passing of the bill into an ordinance without proper Parliamentary discussion. Photographs of elderly revolting farmers getting hit by police make Rajvir livid and rebellious.  Letting people dissent peacefully in a democracy is a constitutional right of the people which must not be challenged by the government says Rajvir and adds that the farmers were doing just fine and all they needed was an increase in the minimum support price or MSP as per the Swaminathan report

However if we consider the policy from a different lens, the entire picture may not be as bleak as it might seem .Given the freedom from APMC and the access to electronic markets, women and men farmers will have a broader playing field in a pan India scenario. The middle-men in government’s APMC might lose power and probably their illegal monthly cuts too. Agriculture will perhaps break free from the existing evils of bureaucracy into a 21st century ready agrarian system that will benefit the last mile producers of our country by giving them greater freedom to sell their produce anywhere across the country , with a fixed contract that promises them a pre-defined sum for a fixed tenure of the agreement with the buyers. Lifting the limit on storage of food items will hopefully ensure that the buyers can deliver on the agreement with the farmer sisters and brothers and buy from them what they had agreed upon

While the farmers’ protest is on, we’ll be thrilled to hear you raise your conscious voice in the comments below


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