June 9, 2021
“The future promise of an nation can be directly measured by the present prospects of its youth.”John. F. Kennedy
Strivaasa got into an inspiring and fun chat with such torch bearers of a modern and prosperous India, the founders and hosts of OFF BEAT podcast, Anna and Ash; two young and extremely aspirational women. The 17 year old entrepreneurs spilled beans on the story of their silhouette names and purpose behind off beat.
What inspired you to start off beat podcasts and what are your goal / Vision for it?
The podcast co-founders implied on how lockdown had brought the country to a pause and since the monotony has become unbearable. She and her friends decided to start OFF BEAT PODCASTS, they believed it was a fun way to deliver inspirational stories.
“During quarantine all around us we would like see people starting home bakeries, thrift stores and just like doing all these super different things and it was all just inspiring to see them, because in our own school there were kids who were publicizing their projects, we just felt like to be a part of this and tell more people about it so they can get a platform where they control what they say and they can like talk about it and just tell how they reached there.”
From your eyes where do you find women in this societal setup?
Being from an urban city they have seen all genders being treated equally, and reservations provided to women are the result of mere positive discrimination. this positive discrimination serves as a way to provide the female population with an opportunity to be addressed as equals both socially and professionally.
“From our perspective, we are looking at it through a perspective of students, going to schools where nobody is differentiated, everyone’s equal and so we don’t see it as different. Obviously if we were in some other setting our opinions would change but I can’t, right now go on personally and say that rural women have this issue, because I have not seen it, neither have I experienced it, so in my view everyone is equal.”
Does off beat podcast aim at uplifting and promoting women related organizations and causes?
“We look at the stories, we need good stories, if the story is worth covering we would definitely definitely want to support and cover that story on the podcast.”
They also acknowledged how their thirst for exceptionally empowering stories had led them to Strivaasa. They also believe that initially they were looking into any story that inspired them and if that had the power to inspire the nation, but gradually they realized that most stories were women centric and thus they truly witnessed the power of woman kind.
What is the story behind the names Anna and Ash? Prompt: as in how did you and why did you come up with silhouette names?
The two young founders were quite sure that they’d face brutal criticism. They were also uncertain of the success\failure that OFF BEAT has in its destiny thus they decided to keep it under cover.
“We initially did not know in which direction will this podcast go, so we decided to just hide it for now, but later when we are really proud of it we will tell people with pride, that this is what we are doing and we are doing it with pride.”
In these era of crisis how does off beat podcast try to give back to the community?
Since most people are locked down in their homes, to battle this deadly virus; the reduced social contact, restricted exposure to nature has impacted the productivity and mental health of people in adverse ways.
“I don’t know why everyone has like lost motivation now-a-days. We are trying our best by providing them the motivation to get up in the morning and do things, because you could stay in your sweats the whole day if you had a choice, but to hear other peoples’ stories and relating to them and inculcating bits into their lives and helps them get out of bed and move towards a direction, as now they have these steps that they can follow.”
What does jewellery means to you? Is jewellery a staple in your everyday fashion?
They love to dress-up and accessorize, the lockdown has definitely caused a little deterioration in the dressing-up factor. They firmly believe how dressing-up can can influence a person’s being.
How often do you indulge in buying new pieces of jewellery in your wardrobe?
Both of the young entrepreneurs shared with us, their guilty pleasure of indulging in jewellery purchases as soon as they land eyes on a spicy jewel design, “ALL THE TIME !! If it was not for lockdown, then all the time. In future I definitely wish to have a room sized closet.”
Is jewellery a form of expression for you?
According to them accessories sure are a form of expression for her and to all humankind, also the way she dress up resonates with the way she is feeling from the inside. They also believe in the importance of power dressing. and further explained as to how dressing in a particular way also provides them with everyday motivation and energy.
The two young entrepreneurs also indulge in a lot of homework before covering a story. They research on the authenticity and most importantly if the story has the potential to inspire. Where the world lacks motivation and productivity in the times of the pandemic, OFF BEAT podcast has gravely impacted its listeners by providing them a ray of positivity. The two prodigies sure do have a bright future and so does OFF BEAT podcast. We wish them great success.
ARTICLE by #SuperSTRI A.Amitabh (@aamitabhinpen)
June 5, 2021
Corona virus, climate change, cyclones, high tides, extinction, endangerment and spread of various diseases are the hot and most talked about topics in the world. Every scholar, politician seems to be brainstorming in order to find solutions to these catastrophes and restore the social, economical and natural balance. Amidst all this death, devastation and loss everybody sought solutions and shadowed the roots of the actual problem. According to a study conducted in 2016, it was noted that India, every year, generates 2.01 billion tones of municipal waste which end up rotting in landfills. These natural disasters were all a result of the ecological imbalance that humankind caused in order to quench its undying greed. Since it is never too late to mend, humans can still make smart choices and slowly abolish the rate of this disgusting decay born of their lust. This World Environment Day we can pledge to move forward in an eco-friendly and healthy way which would not only prove to be helpful to our health, but will also contribute into making our planet cleaner and greener.
- Bamboo Bonanza
Bamboo is the world’s fastest growing plant thus it can be produced in large quantities in very short periods of time. Bamboo however may not look, but is a very durable and strong substance, it is also observed that tensile strength of bamboo is only slightly higher than that of mild steel, thus bamboo has the potential to replace the everyday toxic plastic that we use. If we look into it much further, we can see that the waste generated while welcoming bamboo products in our everyday lives is biodegradable and can further be used as manure, whereas plastic waste will only keep piling up in filthy landfills giving birth to even more pollution in turn. Bamboo furniture, everyday bamboo crockery, bamboo coffee tables and many other innovative products of bamboo can be inculcated in our homes which not only will prove to be very aesthetic but also eco-friendly and clean.
2. Friendly and Fashionable
Fashion in the 21st century is the most rapidly growing industry, since the magic and sparkle of fashion has impacted the youth; with this there seems to be a hike in the production of fashionable clothing and more is the fashion waste. As designs and certain kinds of clothing tend to stay in trend only for a very short span of time, later, either end up cluttered in some dark corner of our closet or decay with unsanitary waste. There are several other ways to actually stay up to the trend and at the same time give back to the environment too. Indulging in thrift shopping and upcycling is a great way to keep up with the trends while caring for our earth at the same time. Upcycling also provides with employment opportunities to various small tailor shops, in turn aiding our economy in these dreaded times. Since the world has transformed into a digital jungle, thrift shopping is now easier as you can easily put your used clothes up online for people to buy and style.
3. Wishful Wrapping
With the outbreak of COVID-19, followed by complete lockdown, many smalls business opened up online, since socializing is scarce in the times of the pandemic, parceling and home deliveries were the only ways to maintain some social contact, facilitating a drastic growth in the packaging industries. With this the demand for cardboard and paper spiked up to pinnacles, resulting in deforestation for timber. The world knows the ill effects that come crawling with excess deforestation; budding business and even big industries can lend kind hands to the environment by investing in reusable/ recycled packaging, in order to minimize deforestation, making our planet greener and healthier. Bubble wraps made of plastic can also be replaced by honey comb paper as it is renewable, natural and biodegradeable. Strivaasa’s packaging material is made up of a hundred percent recycled paper, so now you can indulge in, guilt free, while shopping from your favorite designs from Strivaasa.
4. Healthy Homes
Garbage disposal is a very grave issue to tackle in a nation of 150 crore, it is also observed that implementation of effective garbage disposal is not very up to the mark. Since the segregation of garbage produced in a household setup is not very complex, we can easily find ways not only to segregate garbage properly but also try to use a portion of our garbage into something actually fruitful. We can easily segregate all the kitchen waste [biodegradable waste], outsource some gardening equipment, loamy soil and actually forge beautiful planting pots from old plastic bottles, coconut shells and old earthern pots; and inculcate in yourself a very calming and fruitful hobby this quarantine. Lemon, green chillies, coriander and lemon grass are some plants that you can easily grow in, throughout the year and also enjoy the fruits they bear.
5. Conscious Choices
As a human, you have unsaid and civic duties towards your planet; mother nature gives us in abundance and we should always thank her for her gifts and try to give back by making wise choices. To start with, we can always invest in companies that promote the consumption 0f recycled, reusable or nature friendly products. Brands like Mac and Asa beauty, have encouraged customers with discounts when they, tend to exchange their used product containers and packets for new purchases. Adidas, the shoe superstars have pledged to reduce both its own and its supplier’s green house gas emissions.
It is time that we, now, atleast, open our minds to chance and make wise decisions. It is a fact that the ongoing disasters have caused great distress to human kind, the disasters that were begotten of our own ill deeds. Now is the time to bring about a healthy change and gift mother earth some greenery, as the gift we give to earth will prove to be a beautiful present to ourselves too.
Article by #SuperStri A.Amitabh 9 (aamitabhinpen)
We come in all shapes and sizes,
Our beauty ethereally entices,
We glisten on your finger rings,
We are the best gifts one could bring.
What are we?
Does a name click?
A girl’s best friends, an essential in a lady’s wardrobe, they say diamonds are the way to a woman’s heart. Diamonds are indeed metaphors of womanhood, as every woman on this earth and beyond is as beautiful, as powerful as, as perfect and as unique as a diamond. Since all our lovely goddesses are perfect in their own unique way so are their preferences. And their choices complement the greatness and glory that they beget from their inner pool of beauty. Ladies here is an archive of what your favorite cut in diamond has to say about you.
1. Princess cut diamonds:
As the name itself stands synonym to grace and poise, so are you, an epitome of pure elegance. Your bubbly vibe attracts your happy tribe. Your aura is as fresh as a daisy and you always keep a positive and sunny outlook towards life. The feminine innocence that your heart begets is where your pool of power resides.
2. Round brilliant cut diamond
An all rounder basic baddie with a diva’s attitude is what you are, the best of both worlds; minimalistic and basic yet evergreen. You are a complete package, filled to the brim with perfection.
3. Marquise cut diamonds:
An all rounder basic baddie with a diva’s attitude is what you are, the best of both worlds; minimalistic and basic yet evergreen. You are a complete package, filled to the brim with perfection.
4. Cushion cut diamonds:
You are as calm as a millpond. You are confident and comfortable in your own skin and the warmth that your aura projects makes you an amazing hostess, you are the best friend one could wish for. Your persona is a metaphor to water; you take shape flexibly in whichever situations you are put through. You are wise, calm headed, comforting and definitely an old soul.
5. Emerald cut diamonds:
All hail the queen of the diamond kingdom! Crisp, elegant, powerful, strong headed. You are the reflection of authority; the strength in your speech is a reflection to the roar of the lioness. Intelligence is your middle name, your words, your amour.
6. Pear cut diamonds:
Hey there little miss sunshine! You are the sparkle that the world lacks; the goodness that you foster within your heart is what the world is in the most need of. You have the kindest eyes and an even kinder heart, you are understanding, compassionate and caring. You are symbolic of a warm fuzzy blanket on a chilly winter evening.
7. Oval cut diamonds:
Bursting with brilliance, unique and fiery; you were born to shine, with that amazing personality seasoned with a little sass, okurrrr… you go girl!!! You add life to life to every party, with your contagious smile. You’d be the marlin Monroe if this world was Hollywood, ever-green, statement and legendary. You are ambitious, hard working and determined; for you sky is the limit.
8. Asscher cut diamonds :
You my girl, are an old soul, dripping with wisdom. Your vision is indispensable and your judgment a fact. You project composure and always give the best advice when the whole world seems to collapse.
9. Heart cut diamonds:
Like your favorite you too have the biggest and the most giving heart. You have an angel’s soul and always wish good upon the world. You seem to have an aura deeply connected to nature. Your kindness and goodwill is infectious, you project and wish peace upon your surroundings, you have the hands of a healer and your energy makes the humankind hopeful.
10. Radiant cut diamonds:
You are the-girl-next-door, with a little spice. You are the Plain Jane with that Dior glow. You are simple yet sassy you charm makes the world dance. Your simplicity and innocence is enchanting yet you love a little drama. You are that switch from a Saturday night to The Sunday Service that works with glee.
11. Baguette cut diamonds :
You are the sinful foodie, and that projects in the choice of your diamond cut too. You live to eat and food is truly your bae. Just like you love food you love a good but small circle of friends, you are an introvert and food is truly your best friend.
12. Trillion cut diamonds :
You foster the Maiden, the Mother and the Crone in your aura. You are independent, confident and have the power to turn heads. Your confidence is your biggest treasure and you sure do project monarch-like power and patience.
No matter what your favorite diamond cut is, all you super stris are as brilliant as a diamond’s sparkle, unique and bright.
Article by our #SuperStri A.Amitabh
February 18, 2021
8th March is celebrated as International Women’s Day around the world. This specially curated day is to bring light to and focus on improving issues around women; gender inequality and women empowerment. Thousands of men, women and brands associate with this day to remind the women that they are important and VALUED.
Here are some ways a brand can showcase their appreciation towards their their SUPER STRI’S, their employees:
- Appreciate female employees on social media: Launch a photography campaign to highlight women employees in your office. Take creative pictures of female staff members and showcase the roles and importance they play in your organization. Share these pictures on your social media profiles to highlight your company as a friendly place for women.
- Momentary Switch off : All those so called ‘working women’ have a minimum of two jobs. One that they professionally look into and earn for the family and second is all their home chores as a mother, wife, sister and likes. Women Need a day for themselves or a day to be pampered. Give them a day off or host a tea/spa party in the office. Allow them to de-stress.
- Menstrual Leave: Organizations across the word are initiating Menstrual Leave as a paid leave; here every women can get 1 day leave/women from home without getting a pay cut. This year, implement the same in your organization as well. Show your true support towards women by understanding their conditions. Organizations like Zomato, Gozoop Online Pvt Ltd, Fly My Biz have incorporated this in their calendar.
- Have a Family Day at the office: Ask employees (both male and female) to bring an important female family member to the office. Mother, grandmother, sister or daughter any and all are invited. Host a feast for them as a sign of appreciation. This initiative will help your business gain quality goodwill among employees while gaining their trust and loyalty as well.
- Professional development opportunities: Women need mentors, and be shown examples of career paths where women like themselves have seen success in advancing. Companies can make this a reality by offering female employees designated mentors and sponsorship initiatives. Organizations like IBM have an initiative called Pathways Program, a multi-faceted initiative that pairs mid-career technical women with career development resources like executive coaches, sponsors, workshops and learning labs.
- Counselling: offers “work life programs” to benefit women which could include, no-cost counselling on personal and family topics, subsidies for offsite day care and the Mothers at Work Program, which provides 24/7 counselling and support.
- Gifting: Gift your employees something that truly makes them happy, be it a service, product or both. This Women’s Day connect with the Strivaasa team to curate a hamper for your super stri’s filled with goodies they would LOVE. We can even host a styling workshop for them on that day. Connect with us on: +91 99999 29168 and make this day special for your Super Stri’s
This year, make one change in your organization to show your support toward your women employees and customers.
Comment below more ideas on how organizations can make changes towards their important women. Can’t wait to hear what you’ll have in store.
February 2, 2021
For centuries men and women have been adorning themselves with jewellery to enhance their perceived beauty. Women, today, shy away from styling their everyday outfits with jewellery and this holds true particularly while dressing for work. This is primarily because women are anxious about selecting the incorrect type of work-wear jewellery and thereby coming across as being too loud and flashy or that they are not focused. If you echo akin feelings and want to accentuate your professional attire, read on: What outfit you wear and the jewellery you put on everyday to work is subject to your personal style along with your office atmosphere. In organizations which are conventional in nature, one may not want to draw unnecessary attention by dressing entirely over the top with large statement pieces. Alternatively you can wear delicate pieces such as a single stone pendant and a band style ring or a bracelet/bangle and stud earrings. Avoid stacking jewellery especially the pieces which dangle to meetings as the noise would draw unnecessary attention which can be considered as distracting to others in the room.
On the contrary, if you have a liberal culture at work, experimenting with your looks is recommended by us. You can consider wearing stud earrings and a wrist cuff or small hoop earrings and a colored neck piece. You can also be experimental with an ear cuff or arm band. Always remember to not wear more than one statement piece as it will not only make you look loud and flashy but would also confuse anyone’s eyes who fall upon you.
That said, everyone has their own unique personality and it should reflect what they wear. Browse through the Strivaasa Instagram page and have a look at a couple of these pieces .
Our Strivaasa stylists are always eager to help you pick and style the right pieces for your needs and personalities. Connect with us and shop away…